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The Latest Apple Ad Focuses On Fitness Apps

June 5, 2014

Adding to its latest iPhone 5s TV ad campaign, Apple's most recent advertisement takes the tagline "You're more powerful than you think" more literally by featuring fitness-minded apps and accessories. The short spot shows off hardware like Misfit's Shine activity tracker and apps like weightlifting trainer Stronglifts set to the 1961 tune "Chicken Fat" by Robert Preston, which was created to as a governmental push to get kids in the U.S. active. The song came to be known as "The Youth Fitness Song."

Location-Based App Suggestions On Your Lock Screen In iOS 8 Delivered

June 4, 2014

Apple has a new feature in iOS 8 that will surface app suggestions on the bottom left screen of your locked iPhone depending on your location, according to developers posting to the MacRumors forums. These include apps already installed on a user’s device, but also suggestions from the App Store that haven’t yet been purchased or downloaded, too.

Apple App Get Some Improvements In Store

June 3, 2014

Apple says iOS users will be better able to search for and browse through categories and subcategories of apps.

Top Charts on iOS are Reduced to 150 Apps by Apple

May 29, 2014

Over the weekend, Apple made a change to its "Top Charts" section in the iOS App Store. Now, Apple is only featuring the Top 150 paid, free and top grossing applications, while previously it would show the top 300. Half the apps that previously relied on the Top Charts for discovery and download, will now have to be found via search or category.

Apple Removes The Weed-growing game From APP Store

May 28, 2014

Apple has pulled a marjiuana-centered game from the App Store after it had cracked the number-one spot in the charts, according to a report from Adweek on Wednesday. Apple did not specify why the game in question, Weed Firm, was removed, but it is possibly due to its content

Refunded Apple Apps Will No Longer Allowed To Be Updated Or Reinstalled

May 26, 2014

We’re not sure if it was a bug or a loophole in the iTunes App Store, but in the past, when an app was refunded and the user got their money back, they were still allowed to reinstall the app at a later time and even update it. Essentially this meant that you could technically buy a paid app, download it, install it, and ask for a refund, but continue to use it later anyway.

Apple Updates iTunes Connect App iOS 7 Redesign

May 16, 2014

Apple on Thursday unveiled a new revision to its developer-focused iTunes Connect app for iOS, sporting an all-new design and the ability to manage multimedia content in the iTunes Store and iBooks Store alongside apps on the App Store.

Apple's iOS 8 May Feature Split-Screen, Horizontal Multitasking On iPad

May 14, 2014

Split-screen multitasking could finally arrive for iPad with Apple’s iOS 8. The functionality will allow iPad users to run and interact with two apps at once, according to 9to5Mac.

Office For iPad Apps Have Racked Up 27M Downloads In 46 Days

May 13, 2014

In just over a month, Office for iPad has picked up another 15 million downloads of its applications. Microsoft reported 12 million downloads in early April, and 27 million today.

Google Play Music for iPad Found lurking Inside iPhone App, and Likely Public Release Soon

May 12, 2014

If you're a Google Play Music fan and have been limping along with the iPhone version on your iPad, you may already have the big-screen version without knowing it. That's because the iPad bits are already baked in to the iPhone app, according to 9to5 Mac.

Let's Analyze How Apple App Store Handles Keywords

January 21, 2014

The primary method for entering keywords in iTunes Connect is the 100 character keywords field. Since you only have a limited amount of space, you have to be sure that you use the best keywords possible and be aggressive about optimizing your rankings for every single keyword.

Using Right Tools to Improve Your iOS App Store Rank

January 13, 2014

Getting more downloads through organic search traffic means that companies can spend less on paid ads and make up for a lack of brand recognition, if that is a problem. Since going viral is more about luck than anything else, ASO also puts the control of the visibility of an app directly in the hands of the developer.

SnappyCam is Removed from App Store

January 6, 2014

SnappyCam is no longer available for download from the App Store. Pricing and other details were not revealed, and Apple has not yet confirmed the acquisition.

iOS 7 is Installed on 78% Devices Connecting to App Store

December 31, 2013

After three-and-a-half months on the market, iOS 7 is installed on some 78 percent of devices connecting to the App Store, according to the latest numbers posted on Apple's App Store support page for developers.

Learn App Store Optimization from Galileo

December 27, 2013

Although we still do not know everything about our universe, there were definitely periods in history when we knew a whole lot less. During those times,"facts" about the world around us were often based on superstition or the opinions of a few powerful people, rather than any conclusive evidence.

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