Home > NewsNews

5 App Store SEO Marketing Trends in 2019 You Should Know

Search engine algorithms are constantly changing, that is to say, anyone with a website needs to understand today’s SEO marketing trends. Not only new technology is changing the way humans search, but search engines crawlers are using different criteria to rank your website. Apprb will share five app store SEO marketing trends to help your business stay competitive in 2019.

1. Consider more search engines.

Except the king of search - Google, don’t forget about optimizing your content for Apple and Amazon’s search engines. Amazon is the most valuable public company on the planet. This means that anyone with a product to sell should conduct Amazon keyword research. 

Apple’s App Store is increasingly important for driving traffic. Today, over 60 percent of online traffic comes from mobile. But 90 percent of the time people spend browsing on their phones occurs on apps. The future of mobile search could be the App store. From a business’ perspective, the increasing importance of the App store means understanding its unique organic search algorithms. These value factors like app click-through rate, engagement and whether keywords match search queries.

2. Quality content is the king.

One of the most significant SEO marketing trends of 2019 is prioritizing quality more than ever before. Because Google search algorithm updates in 2018 shifted the search engine’s attention towards content quality. This trend will persist in 2019.

In 2019, entrepreneurs should place special attention to on-page SEO. Increasingly sophisticated crawlers are paying special attention to user-friendly URLs, optimizing images, and internal structure and linking.

3. Increasing website speed.

Increasing website speed is one of the most important SEO marketing trends in 2019. Speed is more important than ever thanks to Google’s mobile-first index policy. Of course, website speed has always been an important aspect of user experience. Today, it’s important for Google crawlers, too. Ideally, a website should take less than a second to load, which can be hard to accomplish without the assistance of a qualified SEO firm. And the faster your website is, the higher Google will rank it.

4. Voice search is a trend of 2019.

With the rise of technology like Siri, Google Home and Alexa, voice search already represents 20 percent of total mobile search. It’s predicted to reach 50 percent by 2020. In other words, integrating voice-search optimized keywords is among the leading SEO marketing trends of this year. Voice search keywords are often shorter, more colloquial, and in the form of commands or questions.

5. Structured data is more important.

Structured data is an overarching term for organizing website data. Its purpose is to make it easier and faster for search engines to crawl your website. So whether you’re including online reviews or more detail about your content, structured data is one of the top SEO marketing trends to help Google classify your information in 2019.

App store optimization is more important than ever. Entrepreneurs must optimize their content for Apple’s algorithms too, as well as follow Google’s mobile updates that prioritize speed and structured data. If you need professional ASO service, please come to apprb. We are offering best app store boosting service and lots of useful free ASO tips, contact us now!