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How To Make Your App Visible in Search Results

Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. If you want to get downloads from both app stores and search engines, you need to make it visible in search results. Otherwise, you will be losing access to almost 30% of your potential user base. As we all know, more downloads, more revenue. Top ASO Service is Ready for you on Apprb.

What are the major factors that all successful apps should focus on SEO?

1.Keywords are essential in SEO
Keywords are essential in SEO for mobile apps and are the basics of SEO. Successful apps harness the power of the right keywords and their strategic placement. Use the Google Keyword Planner to find the most relevant keywords in your niche. Use these keywords in your title and description.

2. Backlinks are the backbone of any SEO strategy
They do not need to be just any backlinks. The backlinks to your app listing need to be high-quality backlinks. Tactica, an SEO company, recommends building a website and brand awareness for your app. “Your app needs to be talked about in high-quality platforms, such as media sites or good review websites. Good domain strength will mean a better Google rank in search results. This is why it is so important to have a dedicated website for your app.|

3. Ratings and reviews are a huge deal
Ratings and reviews are a huge deal when it comes to SEO because Google’s algorithm takes them into account when ranking your app. Furthermore, when users leave reviews, Google crawls these reviews for keywords, which further adds to your juice. What users think about your app can make or break you.

How to Make Users Find Your App?

1. Through generic searches
These are the most common searches, and they are, therefore, the most common way in which your app will appear in the search results. The results will show your app as part of an app pack of related or suggested apps. For example, searching for ‘fitness app’ will bring up a pack result of several fitness apps. By default, only three app results are shown, but the user can click more apps to view anywhere from 30 to 100 apps.

2. Organic brand searches
This searches will bring a single app result. For example, searching for ‘Tinder’ will bring up the Tinder app. The app icon will be displayed along with the name, rating, description and an install button.

3. Searches for specific app content
If a user has your app installed, and they search for something that is within your app, they will be led to results that they can open directly in the app. For example, if you have the Pinterest app, and you search for something that is on Pinterest, you will be able to view the result in the app. This is all thanks to App Indexing, and it works wonders in improving engagement with existing users.

SEO is just as important as App Store Optimization. Mastering both and having a really good app will guarantee app success. For more App Store ASO tips, please focus on our webiste. Apprb will be your best partner to help improve your app rank!