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4 Important SEO Ranking Factors You Need To Know in 2018

As every SEOer knows, the rules and ethics of SEO keep changing and are pretty much rewritten every year. As Google introduced its next algorithm and enhanced its technology the lists changed, it’s not easy for a website to focus on every single one of these changes. Focus on the four ranking factors, Apprb will show the details with you. Also, we are offering best ASO service to help your app rank higher in the App Store. 

These are the factors that you should pay attention to:

1. Content
Content has been an important ranking factor. More recently, however, there has been a shift away from content that’s focused on keywords to producing material that’s more relevant and uses everyday language. Google, it seems, is not evaluating content according to individual keywords. That’s a good thing but you need to know what that kind of content looks like if you’re going to change your style and approach. Algorithm updates like Google’s AI system RankBrain place a value on relevance and optimisation. 

An in-depth examination of one particular subject, which is easy to understand and clearly written, will outperform material that’s packed with keywords. This includes multiple images, infographics, and embedded videos. According to Cisco video will represent 80% of online traffic, so include video in your content. Keep your content relevant and in a style that we use and appreciate as human beings. If you need help there are lots of content auditing software out there to help produce the finished article.

2. Backlinks
In recent years, Google has got wise to these and can identify and pull out bad links. Links need to be diverse and relevant and from domains that are authoritative. If your content is well written and useful it will generate links and Google will consider it more relevant. These links are ranking signals. So, put simply, create good quality content and promote it well.

3. Mobile
Technical factors might influence your website’s ranking. These include dwell time (the amount of time a person spends on your site) and repeat visitors. More recently Google has been turning its attention towards mobile. Specifically page speed on mobile. Google has been promising to look at mobile search speed for years and now at last they’ve delivered and it’s finally here. Its recently announced speed update is a search engine algorithm that’s fixed on mobile page speed. If your site doesn’t load quickly on mobile devices you could be penalised, so take a look at it and if its slow to respond get it fixed.

4. Social media
When people share your content on social networks, it’s a signal to Google that it’s valuable. There is a definitive link between social shares and search engine ranking. Google continues to maintain that shares are not a ranking factor, at least not a direct one, but there’s no getting away from the fact that the highest ranking pages do have a lot of shares.  

SEO is an ever-evolving industry. Google is pushing for rich content with good quality links, and a much improved mobile experience. These ranking factors are the foundations to improving key elements of your website. Need a professional App Store ASO team to boost your app rank? Apprb should be your best partner. Welcome to our site and contact us!
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