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Four App Store ASO Tips to Help Your App Visible in Search

Hey, guys! Today we are bringing a good article about App Store ASO. Apprb as a professional app store optimization company would like to share useful ASO guide with you, and we also provide best ASO service. If you want to make your app visible in the app store search, choosing our team is the wisest choice. Now let’s look at the details.

Keywords - Choose it Wisely

Keywords are the foundation for getting apps found in various app stores. One big change to the Apple App Store as of September 2016 was limiting the character count from 255 to 50 characters. This means tightening your word choice; the idea is to find the correct balance between the app’s name and some keywords. Remember, this will also be your app’s URL, so choose wisely.

The same goes for the keyword field; the App Store limits keywords to 100 and each word should be separated by a comma with no spaces. Remember two things when choosing keywords for your app: relevancy and competition. Make sure your keywords are relevant to the app’s purpose and chase less-competitive longer-tail keywords instead of broad ones that will be harder to rank for. Also, use numerals instead of written numbers to save space and include normal typos found online (e.g.: Tumbler for Tumblr).

Screenshots - Keep it Clearly

Screenshots are the first impression a potential user sees when visiting an app store. Your first screenshot is your elevator pitch and should clearly and quickly explain the essence of your app and its value proposition. Only use high-resolution screenshots and make sure they explain what the app is about. Also, try to show any social proof with clear and positive customer opinion.


If your business has anything to do with location, make sure you localize the screenshots and description for your business’s area. This doesn’t have to be the main screenshot but should be one of the supporting screenshots. If you have a pizza business in Manhattan, include a screenshot of a map location. Try to make this the second screenshot, though you will find a few local businesses that make a localized screenshot their lead one – and with success.

Keep Things Fresh

Keep things fresh with regard to not only updating the app’s functionality but all app store components: screenshots, app descriptions and keywords. Take customer feedback into consideration when updating ASO; that old adage that the “customer knows best” speaks even more truth in app stores. Listen to what they are saying and continue to build out the functionality of your app.

As for ASO, keywords will change as your business does and you’ll always want to stay on top of trends happening within your industry. This can be a simple screenshot change or attractive keywords for seasonally products/services like holiday shopping deals or spring grass cutting. Remember to also use bullet points in your app descriptions for easier reading and understanding of your app’s functionality.

Final Thoughts

For the ultimate success of any app, app store optimization ASO should never be ignored. App store competitive research is some of the easiest research out there. Simply enter the keywords you're trying to rank for in whatever app store you are using and see what the top-ranked competitors are doing. Make this a regular practice - weekly, if possible.

Come on, guys! Follow these four tips for ASO and remember to always study what your biggest competitors are doing. If you want to know more app store seo tips, please pay attention to our blog post. BTW, don’t forget to contact us if you need app store optimization service. Apprb won’t let you down!
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